The challenge would be to create new elements but to anticipate what people might consider useful. How can the value be actively managed in the new configuration of the value elements just described? Whether they are functional (saving time, reducing costs) or emotional (reducing anxiety and entertainment) it’s important to associate these elements with solutions to the problems of one’s customers or potential customers. To be able to supply those elements of a higher order, a company must provide at least some of the functional elements required by a particular category of products. Likewise, the elements of the value pyramid are a heuristic model in which the most powerful forms of value reside at the top. For example, rock climbers reach self-actualization, ignoring basic safety considerations. Maslow himself has taken a more nuanced view, realizing that there can be numerous models of realization. The hypothesis is that people are unable to meet the needs at the top until they reach the underlying ones. In the lower part, there are physiological and safety needs, while at the top there are self-realization and self-transcendence. The approach to the elements defined in its pyramid is extended by new consumer research, describing their behavior with products and services. Almost all marketers today are familiar with Maslow’s pyramid of values. Understanding the reasons that drive consumers to purchase is the first step in growing their business. È disponibile la versione in italiano cliccando qui. Needs and Values for Customers Changes Among the Years.
0 kommentar(er)
